I come from a close circle of educators. My mother, 2 aunts and best friend are/were all in the classroom. Because of this I know their routine and the predictability of their year and always wondered why more teachers aren’t event planners? With summers off, weekends free, and a knack for creativity and organization, teachers have an incredible opportunity to dive into event planning as a side hustle. Imagine spending your summer months (peak wedding season in most places—just maybe not August in Texas!) doing something fun and profitable, while flexing your creative muscles. But how do you make it all work without burning out?

Managing an event planning business on nights and weekends requires strategy, discipline, and the right approach. Today, I’ll share some practical tips to help you balance both worlds and maximize your time, so you can rock both your teaching career and your event planning business.

 1. Don’t Assume You Have to Work Every Night & Weekend

Let’s bust this myth right now: You don’t need to be working on your event planning business every night and every weekend. It’s easy to feel the pressure to hustle constantly, but doing so will lead to burnout quickly, and ultimately it’s not sustainable. 

Your goal is to have a profitable and enjoyable business, not one that leaves you feeling overwhelmed. So take a step back and plan your week realistically. Think about which nights you have the most energy or time to dedicate to your business, and focus on those instead of spreading yourself too thin.

Pro Tip: Allow yourself the freedom to relax and recharge on some nights and weekends—this is crucial for your mental health and productivity. 

 2. Create Evergreen Content So You Can Have a Life

If you want your business to thrive without demanding all of your time, evergreen content is your friend. Evergreen content includes things like email templates, pre-written blogs, social media posts, or planning guides that are not time-sensitive and can be used over and over again.

Having pre-made material ready means that you can detach from your business when needed without your presence or communication going cold. This allows you to maintain your marketing efforts and client engagement on autopilot, giving you the freedom to have a life beyond your business.

Pro Tip: Dedicate one of your evening work sessions to batch-creating evergreen content. Once you have a library of content, you can set it on auto-pilot, allowing your business to keep running even when you’re taking a break.

 3. Pick a Manageable Schedule to Keep Up with Your Workload

Balance is key to running your business effectively on nights and weekends. Set up a schedule that allows you to make significant progress without overwhelming yourself. 

– One Weekend Per Month: Pick one weekend a month to do a “deep dive” into your business. This could be the time you dedicate to creating content, updating your website, or handling back-end business tasks. Block off a chunk of time (4-6 hours) and use this to tackle your most significant projects.

– Two Nights Per Week: Choose two nights each week for business-related tasks, but keep it manageable—up to 90 minutes each night. Use this time for things like client communication, event research, social media updates, or reviewing vendor contracts.

By creating this dedicated time block, you can consistently keep up with your workload without letting it consume your entire schedule.

Pro Tip: Stick to your time limits. When your 90 minutes are up, close the laptop and walk away. Consistency and boundaries are key to sustainable progress.

 4. Don’t Overextend Yourself with Too Many Events

This is a big one. It’s tempting to take on every event that comes your way, especially if your business is gaining traction quickly. However, doing so will stretch you too thin, making it harder to deliver the high-quality service you want to be known for.

Calculate your availability realistically. If you know you can only manage one wedding or event a month based on your current work/life schedule, stick to that. Set limits on the number of clients or projects you take on to avoid feeling overwhelmed, overcommitted, and stressed out.

Pro Tip: Consider the complexity and time commitment of each event before taking it on. A smaller event might not take as much effort as a larger, multi-day wedding, so adjust your schedule accordingly and make sure you leave room for planning, communication, and self-care.

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 Ready to Get Your Event Planning Business Off the Ground? Let’s Chat!

Managing an event planning business on nights and weekends is possible when you prioritize balance, consistency, and realistic expectations. By picking a manageable schedule, creating evergreen content, and setting boundaries on your workload, you’ll be well on your way to running a successful business without sacrificing your personal life.

Need help creating a sustainable plan or getting started on your event planning journey? Schedule a consultation today to discuss your business goals, and let’s figure out how to make it all work for you!