If you’ve ever been treated like royalty during a service experience—whether at a luxury hotel, a high-end restaurant, or with a favorite brand—you’ve likely been on the receiving end of “white glove” customer service. It’s the type of service where every detail is thoughtful, every moment feels special, and you leave with a lasting impression. In the event planning world, creating this type of experience can set you apart, elevate your brand, and bring you more loyal customers who rave about your service to others.

So, how can you give your clients that exceptional, white glove experience that makes them feel valued and cared for? I’ve put together some tips to help you make every client interaction memorable and build your business through the power of customer satisfaction.

 Tip 1: Treat People the Way You Want to Be Treated

It may sound simple, but the “Golden Rule” is at the core of white glove service. Think about the best experiences you’ve had as a customer. What made you feel appreciated? Maybe it was the quick follow-up, the personalized touch, or the way your needs were anticipated before you even voiced them.

Put yourself in your clients’ shoes and consider their pain points and needs. Make it a habit to always think, “If I were them, how would I want to be treated?” This small shift in perspective can transform your client experience, helping you create an emotional connection and a positive impression that your clients will never forget.

 Tip 2: Every Current Customer Experience is an Investment in Marketing to Future Customers

You know the saying, “Word of mouth is the best advertisement”? It rings true, especially when you’re delivering top-notch service. Every interaction you have with a client—whether during an initial consultation, throughout the planning process, or on the day of their event—is an opportunity to make a lasting impact. And every positive impression increases the chances that your clients will talk about you to their network.

Think of every happy client as a potential “brand ambassador” for your business. Your white glove service can make them not only return clients but also walking testimonials, helping to spread the word about your services to future clients. Make it a goal to have every client experience reflect the type of feedback you would want them to share with friends, family, and colleagues.

 Tip 3: Invest in a Gift That Speaks to Your Brand

A thoughtful gift is a small touch that makes a big difference. Gifting clients something meaningful can show that you appreciate their business and want to enhance their experience. It doesn’t have to be extravagant—it just has to reflect your brand and feel personal.

For instance, if your brand is all about elegance and luxury, perhaps a beautiful candle or a bottle of wine that matches the tone of your business is the perfect gift. If you’re a creative, artsy brand, something handmade, like custom stationery, may be a hit. The idea is to choose a gift that reflects who you are and enhances your client’s experience, leaving a warm and lasting impression.

Pro Tip: Think beyond the event day. Send the gift at a key touchpoint, like right after they book with you or upon completion of the event, to keep the relationship strong.

 Tip 4: Provide Add-Ons to Your Offerings

White glove service is all about going beyond the expected. If you want to elevate your clients’ experience, consider offering add-ons that enhance the value you’re providing. What are some additional services or perks you can offer that will make your client’s event even more seamless?

This could include things like offering customized welcome signs, providing a list of your favorite local vendors, adding a day-of-event concierge service, or even assisting in creating a playlist for their event. The key is to identify what your clients need or value that goes beyond just “planning the event” and offer it as part of the experience. Meeting those needs, even in small ways, shows your clients that you care about every aspect of their event, not just the parts you’re responsible for.

 Tip 5: Ask for Feedback So You Can Continue to Improve

One of the most important aspects of delivering white glove service is knowing how to improve continually. After every event, reach out to your clients to ask for feedback. Find out what they loved, what could have been better, and any suggestions they have for enhancing the service.

Not only does this show that you value their opinion, but it also gives you real insights on how to keep growing and perfecting the client experience. And let’s face it—happy clients love to share their thoughts, so this is a great way to gather testimonials as well! 

Pro Tip: Make asking for feedback part of your follow-up process. You could send a short survey or ask for a quick call to discuss their experience and thank them again for allowing you to be part of their event.

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 Ready to Take Your Customer Service to the Next Level? Let’s Chat!

White glove customer service is all about paying attention to the details, going above and beyond, and making every client feel like they are your only priority. By treating your clients the way you’d want to be treated, making each experience memorable, offering thoughtful gifts, providing value-added services, and asking for feedback, you can create a service experience that not only delights your current clients but also attracts future clients through word of mouth.

Are you ready to deliver a next-level client experience? Let’s schedule a consultation to discuss how you can enhance your service, grow your business, and create that white glove experience that will keep your clients coming back for more.